Why do you need a blog on your website?
If you are running a business, then having a blog on your website is essential to drive traffic. I gets the attention of potential customers. Being online is an important part of any business. The first place someone will look for a business is online. They will search your reviews, have a look at your website and find you on social media. One important part of a website that many people do not have set up is a blog page. Having a blog on your website is an important part of any website.
What is a blog and why should you have one?
A blog is a page on your website where you write articles, and share information relevant to your business. Having a blog on your website is important for a number of reasons and provides you with many benefits.
A Blog drives traffic to your Website
One of the reasons is because a blog on your website, helps to drive traffic to your website. It gives you the opportunity to create content and share information that your target market would be interested in. Once they are reading your blog posts, it means that they are on your website. You are able to then post relevant links in your blog article to different products and services on your website that may assist them in their needs and keep them on your website for longer, further engaging their interest.
SEO (Search Engine Optimisation) is an important part of your website. Having good SEO means that your website will show an increase in search results on browsers and consequently, drive more people your website. Having a blog is an advantage to your websites SEO, as blogs involve regularly updating content on your website, showing google and users, you’re active and relevant. New content being uploaded not only provides the customers with new information, but it also gives you an opportunity to boost your key word searches and move up the search engine ladder.
Position you as an Industry Leader
When a potential customer goes onto your website and sees that you have a blog that is regularly updated with new and important information, it helps to cement your position as a leader in your industry. It shows that you are wanting to help provide them with the latest information. That you as a business are still researching and learning the newest information and that your happy to share the information and your relevant expertise with them.
Another important reason to have a blog on your website is to help build the relationships with your potential customers and clients. It shows that you are not just trying to make sales. You are trying to help teach and educate them on different topics. Keeping your blogs light and written in a conversation style means that they are able to relate to the blog, and feel comfortable reading it.
Blogging at times may sound difficult. Coming up with the topics isn’t always easy. Making sure that you research and provide the correct information and relay it in written form, in a way that helps you’re potential customers to understand. Not always easy so don’t hesitate to contact us if you’re looking for a blogger who understands this.
One of the main things to remember when blogging is to have fun. It does not have to be super long, or full of technical words. Add a dash of yourself into your blog to connect with them.
Once you start writing, you will find it hard to stop 😊